PROJECTS

PROJECT

Mobile UI Exploration

A collection of mobile UI studies exploring clarity, structure and modern visual systems. These concepts focus on intuitive interaction, strong typography and clean layout principles — a space to refine ideas and experiment with new approaches to mobile product design.

Role

Mobile UI Design, Visual Design, Interaction Design

Challage

To design modern, clean and intuitive mobile interfaces that focus on clarity, usability and strong visual hierarchy — independent of a specific client or product.

Process & Solution

I designed a series of mobile layouts that explore structure, typography, navigation patterns and component systems. Each screen was created to refine my visual language, improve interaction flow and test contemporary design approaches across different use cases.

Outcome

A curated set of mobile UI designs showcasing my approach to clean aesthetics, functional layouts and thoughtful digital experiences. These concepts demonstrate how clear visual systems can shape engaging and intuitive mobile products.

Tools

Figma, AI-assisted visual tools

PROJECT

802NETWORKS

802networks – Complete redevelopment of the website from scratch: In short
sprints, the brand story, page structure and wireframes were created.
This was followed by UI design, imagery and clear texts. Finally,
the finished design was implemented in Webflow with high performance –
including responsive views, clean animations and easy
maintenance for the team.

Role

UX/UI Design, Art Direction

Challage

The previous website lacked clarity, modernity, and did not reflect the company’s technological expertise.

Process & Solution

– Creation of a new information architecture
– Development of modular UI components
– Implementation of a modern, minimal visual system
– Focus on readability, navigation, and mobile experience

Outcome

A clean, contemporary website communicating innovation, expertise, and improved usability.

Tools

Figma, Webflow, Adobe Creative Cloud

PROJECT

PORSCHE MUSEUM

Porsche Touch Wall – An immersive brand experience: I developed a clear UI and dynamic animations for a large-format, interactive touch wall. Users discover the history of Porsche models through smooth transitions, quick responses and finely tuned micro-interactions – scalable for events, showrooms and trade fairs.

Role

UI Design, Interaction Design, Motion Design

Challage

The large-scale interactive touch wall required a user-friendly interface that works across multiple screens and resolutions. The challenge was to design clear navigation and smooth interactions that guide users through decades of Porsche history in an intuitive, visually appealing way.

Process & Solution

I created a minimal and structured UI system enhanced with refined micro-interactions, smooth transitions and responsive behaviour. The design ensures clarity, quick reaction times and a consistent experience across all screen modules. The visual direction stays clean to keep focus on the content.

Outcome

An immersive, intuitive brand installation that engages visitors and allows them to explore Porsche’s model history interactively. The touch wall delivers a modern, dynamic experience suitable for museum environments, trade fairs and showrooms.

Tools

Figma, After Effects, Prototyping Tools

PROJECT

BOSCH BKK

BoschBKK – Digital realignment: I developed a fresh website concept for the health insurance company that guides users easily to benefits, services and contact details. Clear structures, quick paths and warm imagery make the content accessible.
The social media concept translates the topics of health, family and prevention into short formats, story series and service posts – measurable, approachable, reliable.

Role

UX/UI Design, Web Concept, Social Media Design

Challage

The existing website contained extensive information but lacked structure and accessibility. The challenge was to reorganize and modernize the content, making benefits, services and contact details easier to navigate. A complementary social media concept was needed to translate health-related topics into engaging visual formats.

Process & Solution

I designed a clear navigation system, optimized user flows and developed a warm, accessible visual language. On social media, I created a modular system for short info pieces, tips, stories and recurring series, ensuring consistency and recognizability across platforms.

Outcome

A more approachable and structured digital presence that feels trustworthy, helpful and modern. Users can access relevant information faster, and the social media system communicates important health topics in a friendly and relatable way.

Tools

Figma, Adobe Creative Cloud

PROJECT

MOM I CAN FLY

MOM I CAN FLY is a modern, alternative and emotional
fashion label from Salzburg that combines fashion, art and personal
expression. The brand stands for timeless streetwear,
minimalist designs and a strong visual identity that conveys freedom,
creativity and individuality. The online shop focuses on
a clear, high-quality presentation of the products, intuitive
user guidance and continuously updated content that authentically conveys the
brand story.

Role

UX/UI Design, Art Direction, E-Commerce Concept

Challage

The brand needed an online shop that reflects its artistic, alternative identity while offering a smooth and intuitive shopping experience. The challenge was to create a minimalistic yet expressive design that communicates creativity, individuality and freedom without overwhelming the user.

Process & Solution

I developed a clear information architecture, a modular UI system and a visual language that highlights products and brand storytelling. Mobile-first navigation, clean layouts and consistent design components create a seamless shopping flow. Dynamic visuals and structured content ensure a coherent, high-quality brand experience.

Outcome

A modern online shop that authentically represents the brand’s personality. The result is an intuitive, aesthetically strong shopping experience with high recognizability and improved usability across all devices.

Tools

Figma, Shopify, Adobe Creative Cloud

PROJECT

Logo & Brand Identity Design

A selection of logos and identity concepts developed for brands across different industries. Each mark focuses on clarity, character and long-term recognizability — forming the foundation for cohesive branding, visual communication and corporate identity systems.

Role

Logo Design, Brand Identity Development, Corporate Design

Challage

To create distinctive, versatile and memorable brand marks that work across digital and print applications while reflecting each brand’s personality and long-term vision.

Process & Solution

I developed a range of logos and identity elements using clear forms, strong typographic concepts and scalable visual systems. Each design was crafted to ensure consistency across touchpoints and to provide a solid foundation for further branding, communication and corporate design work.

Outcome

A curated collection of brand marks that showcase clarity, originality and timeless design. These identities support brands in building recognition, trust and cohesive communication across all platforms.

Tools

Figma, Adobe Illustrator, Adobe, Branding Frameworks

PROJECT

WATERLOOP – BRAND CONCEPT

Waterloop – Brand Concept: From the bottle to the app, I designed
a consistent experience. Product design, name, look,
visuals and tone of voice all fit together seamlessly. The app makes
it easy to set drinking goals, and the brand comes across as fresh, active and reliable. The result:
a clear system that makes you want to drink more water – both online and
offline.

Role

Brand Design, Product Vision, UX/UI Design, Naming Support

Challage

The goal was to build a cohesive brand system for a hydration-focused product range — including bottle design, app interface, visuals and communication. The challenge was to create one unified experience across physical and digital touchpoints.

Process & Solution

I developed the complete brand framework: color system, typography, product look, packaging visuals, app interface and tone of voice. The app was designed to help users track hydration habits, while the visual identity communicates freshness, health and energy.

Outcome

A consistent, modern brand system that motivates users to drink more water — online, on the bottle and in the app. The identity feels active, approachable and reliable, with a seamless transition between physical and digital touchpoints.

Tools

Figma, Adobe Creative Cloud, Naming & Branding Tools

PROJECT

Motion Design Exploratio

Samples of motion studies that explore shape, rhythm and visual storytelling. These animations reflect an ongoing process of experimenting with movement, timing and composition to refine my creative language and expand what’s possible within digital experiences.

Role

Motion Design, Visual Exploration, Animation Concepts

Challage

To translate abstract ideas, shapes and emotions into dynamic visuals that feel alive, clear and engaging — without being tied to a specific brand or client.

Process & Solution

I explore form, rhythm and visual storytelling through animation studies, style frames and experimental motion sequences. By combining graphic elements, transitions and timing, I create motion pieces that sharpen my visual language and expand creative possibilities for future digital and brand projects.

Outcome

A collection of motion experiments that showcase movement, colour and composition — offering insight into my creative process and demonstrating how motion can enhance digital experiences and visual identities.

Tools

After Effects, Figma, AI-assisted visual tools, Animation Plugins

PROJECT

WAGGON AM KULTURGLEIS

Project ‘Waggon am Kulturgleis’ (Wagon on the Culture Track)
– Making culture in a state of emergency visible:
For the special series ‘Waggon im Exil’ (Wagon in Exile), a poster campaign was created with two key visuals in bold pink and purple. Clear typography, loud colours and a dense schedule of events attracted both the scene and the neighbourhood. double programme.

Role

Graphic Design, Visual Concept, Typography

Challage

The cultural initiative needed a striking campaign to draw attention during a period of limited visibility and reduced event opportunities. The challenge was to create visuals bold enough to stand out in public spaces and communicate a packed event schedule clearly.

Process & Solution

I developed two strong key visuals in bold pink and purple, combined with expressive textures and large typography. The layout system enabled easy placement of dates and event details while maintaining a cohesive visual identity.

Outcome

A vibrant poster campaign that increased visibility and engagement within the community. The bold design attracted both regular visitors and new audiences, giving the initiative a fresh, energetic public presence.

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

PROJECT

PHILIPP DER TRÄUMER – CHILDREN'S BOOK

Project ‘Philipp the Dreamer’
– A children's book for big imaginations: In
this book, children aged 5–8 accompany Philipp, who
masters small everyday adventures with courage, curiosity and dreams. The
story combines warm humour with quiet learning moments about
friendship, feelings and self-confidence. Created in
collaboration with AI: brainstorming, scene designs and
visual stimuli helped to shape Philipp's world in a playful way –
lovingly revised and told in a child-friendly manner.

Role

Illustration Direction, Layout Design, Story Development Support

Challage

The goal was to create a children’s book that feels warm, imaginative and emotionally relatable for kids aged 5–8. The visual style needed to support the story’s gentle learning moments while remaining playful and engaging.

Process & Solution

In collaboration with AI-driven ideation, I developed character concepts, scene illustrations and visual directions to shape Philipp’s world. All elements were refined by hand to ensure a child-friendly, charming look. The layout was designed to support easy reading and emotional storytelling.

Outcome

A heartfelt children’s book with expressive illustrations, warm colors and a relatable atmosphere. The visuals make the story accessible, inspiring imagination, confidence and curiosity in young readers.

Tools

Procreate / AI Ideation Tools, Adobe InDesign, Adobe Photoshop

PROJECT

Packaging & Product Branding

A curated range of packaging concepts that combine strong typography, expressive colour systems and clear visual structure. Each design focuses on communicating flavour, character and brand values while creating high shelf impact and recognisable product presence. These concepts demonstrate how thoughtful packaging can elevate both brand perception and everyday user experience.

Role

Packaging Design, Visual Identity, Art Direction

Challage

To create packaging concepts that stand out visually while communicating product personality, flavour and brand values. The challenge was to balance strong aesthetics with clarity, shelf impact and practical usability.

Process & Solution

I designed a range of packaging directions using expressive typography, bold colour systems and clean visual structures. Each concept focuses on recognisability and storytelling — from refreshing beverage visuals to modern, minimalist food packaging. The designs adapt to different formats while maintaining a consistent brand presence.

Outcome

A series of packaging concepts that demonstrate how design can enhance product perception and create emotional appeal. The visual systems strengthen brand identity, improve shelf impact and communicate flavour and character with clarity.

Tools

Figma, Adobe Illustrator, Adobe Photoshop, 3D Mockup Tools

PROJECT

Retail Reshaped – Event Identity

A bold visual identity for the Retail Reshaped event, designed with geometric forms, vibrant gradients and clear typography. The system works seamlessly across stage screens, signage and digital formats, creating a modern and cohesive event experience.

Role

Brand Design, Visual Identity, Event Design, Motion & Screen Design

Challage

The event required a modern and memorable visual identity that communicates innovation, digital transformation and the future of retail. The challenge was to create a flexible system that works across large screens, signage and digital formats while keeping the brand recognisable and visually strong.

Process & Solution

I developed a bold identity built on geometric forms, a distinctive color gradient and clear typography. The visual system was designed to scale seamlessly — from stage screens and posters to digital banners and event communication. Motion elements and layered graphics added depth and energy, supporting the event's forward-thinking character.

Outcome

A cohesive and impactful event identity that elevated the atmosphere, strengthened brand presence and created a clear visual narrative throughout the venue. The design ensured consistency across all touchpoints and contributed to a professional, future-oriented event experience.

Tools

Figma, Adobe Illustrator, Adobe After Effects, Adobe Photoshop