UI/UX DESIGNER / ART DIRECTOR / ARTIST
PASCAL WILLIM
As a multidisciplinary UX/UI designer and art director with a background in communication design, the focus is on designing digital products, visual identities and clear, user-oriented interfaces. The work combines creative concept development with technical implementation and covers a broad spectrum from digital applications to classic print media.
Experience includes the design and implementation of websites, apps, campaigns and brand identities – including motion design, 3D visualisation and AI-supported workflows. Projects are always created with a high standard of detail, functionality and visual precision. Through collaboration with marketing, content and development teams, strategic thinking, content structure and performance aspects are incorporated into the design process.
The focus is on developing design solutions that strengthen brands, communicate content clearly and guide users intuitively – regardless of whether they are digital interfaces, visual branding or high-quality print designs.
Core Skills
UX/UI Design • Art Direction & Visual • Storytelling • Branding & Corporate Design • Digital & Print Design • Motion Design & 3D Visualization • Prototyping & Interface Layout
Tools
Figma • Adobe Creative Suite • Webflow • Shopify & CMS (z. B. Storyblok) • Cinema • 4D & Blender • AI-based Tools • (Midjourney, Runway, Firefly, ChatGPT) • Microsoft Suite
Technical
HTML / CSS • Basic JavaScript • Content • Management & Digital Asset Handling